NISSAN PATROL GLOBAL LAUNCH - ABU DHABI
As Project Director on the global launch of the Nissan Patrol, my role demanded that I bring to life the creative inspiration: The Middle East Odyssey. Bringing to life this ambitious vision involved the creation of an indoor desert scape featuring an 8m high sand dune and developing a narrative played out against 2200 square metres of projection. Curating thematically aligned elements and casting the appropriate talent to bring them alive was key. Not just on stage, on screen and on device but to a global audience of almost 500,000 watching the livestream. The project presented an opportunity to work with some fantastic talent across scenography, XXL video content, sound design and choreography. The results are a great example of great output delivering a very tangible outcome!
917k views & 22.5k likes on Instagram
3,4M views & 51.5K likes on Tiktok
446k views & 4,1k likes on YouTube
