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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Volkswagen Vento Launch Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Volkswagen Vento Launch Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - TROVE by Kara - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - TROVE by Kara - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - SAP Innovation Express - SAP INNOVATION EXPRESS</image:title>
      <image:caption>awarded the Best International Event by Exhibitor USA, the Best Experiential Marketing Campaign by Summit International Awards and the Best Industry Innovation Award by ISES Esprit Awards.  The campaign marked a pivotal shift in the company’s approach and its tone of voice. It redrew the envelope for marketing outcomes across the category. The Innovation Express is founded on the realisation that the real growth was in the SME segment and the tradition SAP format of mega Summits with cocktail evenings at luxury properties across major Indian metros simply would not work. This campaign spoke to the SME decision maker in in their native lexicon – not just the language but every aspect of the experience was rooted in the SME world. A travelling experience, that visited SME’s at their place of work, with demo stations whose content was customised according to the predominant line of business in that geography, with air cover to drive traffic in the form of local language FM spots and social media amplification to build interest in subsequent target markets on the tour card.</image:caption>
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      <image:title>Work - Tata Nano Superdrive - One great idea inspires another.</image:title>
      <image:caption>The Tata Nano was a concept poised to revolutionize personal mobility in India; a market of more than billion consumers where family transport still meant mum, dad and 3 kids on a motorcycle, navigating treacherous roads and braving inclement weather. Touted as the world’s cheapest all weather family transportation, the tiny 4 seater car found instant acclaim. However its success was shortlived. A double whammy of labour problems leading to non-availability of the Nano and massive wait-times was compounded by reports of the vehicle catching fire when underway. Tata Motors moved swiftly to relocate the manufacturing facility to a pro-business state while its engineering team addressed the safety issues. The company wanted to go to market with a two-fold claim: the Tata Nano is a robust and reliable vehicle, now available off-the-shelf. The creative thought process was rooted in the idea of the “yatra” – a uniquely Indian concept which lay at the intersection of a pilgrimage, an odyssey, a journey of discovery and self discovery.  The idea was brought to real life in the form of three cavalcades of 9 vehicles each which rolled off the assembly line at the new factory and traversed the length and breadth of the country to the North, East and South before re-convening in Mumbai for a formal launch event. While the Superdrive was en route, fans could follow the journey via social media, could enter a contest to drive a route and could sign up for test drive experience at local stopover events.</image:caption>
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